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Responsiblity Deal / 04 March 2015

Public Health Minister Jane Ellison congratulates drinks industry on the success of the ‘Billion Unit Reduction Pledge’

Public Health Minister Jane Ellison has congratulated the drinks industry on its success in removing 1.3 billion units of alcohol from the UK market at an event in Parliament last night. Hosted by the All-Party Parliamentary Beer Group, in partnership with the British Beer & Pub Association and the Portman Group, the event marked the successful initiative which is part of the Government’s Public Health Responsibility Deal.

To show the range of innovative products now available, British Beer & Pub Association members provided a selection of great-tasting, lower-strength alcohol beers, including Harveys R, Guinness Mid-Strength, Fosters Radler, Adnams Sole Star, Manns Brown Ale, Hook Norton Mild, Carling Zest, Carlsberg Citrus and Carlsberg Blackcurrant.

No-alcohol beers, Becks Blue, Cobra 0% and San Miguel 0% were also showcased at the event, alongside some of the lower-strength house wines which are available from leading pub company, Punch Taverns.

Jane Ellison, in congratulating the industry on its success in removing 1.3 billion units from the market, in particular paid tribute to the brewing industry which removed 1.2 billion units alone.

The Public Health Minister said:

“It’s great that the British Beer & Pub Association has made progress by removing over a billion units of alcohol from the market over two years. And by promoting house wine at a lower ABV of 12.5% as standard, a healthier option is becoming more popular, and we are helping people who want to reduce their alcohol intake whilst still enjoying a drink.”

Andrew Griffiths, MP for Burton and Chair of the All-Party Parliamentary Beer Group, reminded guests of the importance of beer and pubs in our society and how well the industry is working in with public health in mind.

David Paterson of Heineken UK, and Chairman of the Scottish Beer & Pub Association, spoke on market insight into consumer demand for lower-alcohol beers, and Henry Ashworth, CEO of the Portman Group highlighted Unit Reduction and its success as part of the Public Health Responsibility Deal.

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