Football fans have been heading to the pub to cheer on their favourite team with beer sales receiving a boost and 15million pints expected to be drank on Sunday when England face Senegal in the knockout stages; 5 million more than usual, delivering an additional £22 million to the industry. Ahead of the tournament, a survey conducted by the British Beer and Pub Association showed pubs expected the World Cup to boost business by up to 10%. However, mid-week games have delivered more than expected in some cases, with England’s first group game against Iran packing out pubs on a usually quiet day, with a 62% uplift in beer sales according to data consultancy CGA Insight, the equivalent of 3 million more pints worth almost £12million. Now, as England head into their first knockout game of the tournament this Sunday, pubs across the country will be holding their breath and hoping for a win to help celebrations continue over the coming weeks. Emma McClarkin, Chief Executive of the British Beer and Pub Association said: “Pubs were hoping for a boost to business during this World Cup and so far, the beer has been flowing, and fans have been showing up to cheer on England. The tournament has been filling up pubs on days that otherwise might be quieter, and we’re hoping that trend continues in the next couple of weeks. “It’s been a tough year for our industry, and we know people are feeling the pinch but we’re really hoping fans continue to turn out to support two great British institutions by toasting to the Three Lions at their local pub. We’ll be keeping everything crossed this Sunday because when England do well, so do our pubs!”
With just two weeks to go until the first planned December rail strike the British Beer and Pub Association, British Institute of Innkeeping, Night Time Industries Association, Mayor of the West Midlands Andy Street and the Association of Town and City Management have today (29 November 2022) written an open letter to the negotiating parties in the rail dispute stressing the urgent need for a resolution. Regarding the letter and the ongoing disputes Emma McClarkin, Chief Executive of the British Beer and Pub Association said: “The weeks leading up to Christmas are the busiest of the year for pubs, and they were looking forward to trading normally for the first time in three years, but news of these strikes have dealt a serious blow in an already critically difficult economic climate. Every day we go without a resolution is another day of damage to the industry, with cancellations being made and Christmas parties called off. "Our industry desperately needs a boost this Christmas and so we are urging all parties to find an urgent resolution to rescue this festive season from ruin for our pubs.” Read the letter
Have you got a flare for writing, are savvy on social media and love a pint in your local? We have an exciting opportunity to join the BBPA as our new Communications Officer. You'll join our friendly team at a pivotal moment as we launch a new brand and website and look to expand our reach and impact even further across the media and our social channels. Supporting the Head of Communications and wider BBPA team, your role will be varied, fast-paced and interesting; from creating engaging social media content to amplify our messaging through to gathering insight and stories from our members to support our media work. You'll be brilliant at writing for different channels and audiences, be proactive in spotting opportunities to further the organisation's messaging and brand, and have good awareness of current affairs and the news agenda. Main responsibilities Day to day management of the BBPA's social media channels, support in strategising and developing existing platforms and introducing new ones where needed to expand the organisation's digital reach and engagement Researching and gathering information on a variety of policy and communications areas; building relationships with internal and external stakeholders to collate up to date photography and case studies to support the BBPA's achievements and highlight challenges Support in the production of high-quality communications materials and ensure all BBPA branded assets are kept up to date and are fit for purpose Writing, editing and uploading content to the BBPA website to keep it fresh and relevant Writing, editing and distributing regular online newsletters to BBPA members (using MailChimp) Supporting the successful running of a busy press office through contact list management, media monitoring and drafting briefs and press releases Key experience and skills 2 years experience of working in a similar role either in house or with an agency Demonstrable experience of successfully running organisational social media channels (knowledge of tools such as Hootsuite a bonus) Experience of writing engaging copy for different channels, platforms and audiences Ability to multitask, manage competing priorities and problem solve where required Benefits Salary: £30-34k 25 days leave + bank holidays Subsidised gym membership Season ticket loan Cycle to work scheme Access to dental & medical insurance This role is hybrid, with three days a week based at our central London offices. We value diversity and are working to increase this within our organisation and industry, if you are interested in the role but not sure if you meet all the requirements we would encourage you to apply regardless. To apply please email your CV and covering letter (no more than two sides of A4) outlining your suitability for the role to firstname.lastname@example.org before 5pm on 2nd January 2023. For an informal chat about the role or if you have any questions before applying you can call Jessie on 020 7627 9199 - no agencies please.