Exports / 24 September 2015

Milan Expo - British beers showcased at BBPA tasting event

Britain’s beers took centre stage in Milan today, at a tasting organised by the British Beer & Pub Association as part of Milan Expo, the world’s global showcase for business. Alongside a consumer tasting event of some of Britain’s finest beers, the BBPA’s beer sommelier Steve Livens hosted a private tutored tasting for potential buyers. The event forms part of the BBPA’s partnership with UKTI to help drive growth in exports of British Beers in support of the wider DEFRA Food & Drink Export Plan.

The exclusive tasting from the BBPA’s accredited British beer sommelier, Steve Livens, brought to Milan the unique styles and tastes of beers from leading UK breweries including Marston’s, Charles Wells, Meantime, Fullers, Shepherd Neame, and Adnams. The beers were carefully selected to represent the very best of British beer which blends tradition and heritage with creativity and innovation.

British beer exports have been rising in recent years, with the Italian market experiencing particularly strong growth. Beer exports to Italy were worth around £25 million in 2014, having more than doubled since 2011. The event supports the sector’s overall beer and cider export delivery plan, published in partnership with UK Trade & Investment, last year.

Steve Livens comments:

“This was a great opportunity to showcase some of the best of British beers at the Milan Expo. There are huge commercial opportunities to exploit in bringing the unique flavours of our beers to new consumers and new markets, and we will continue to support the work of UK Trade & Investment in flying the flag for the great products of our members.”

Further Reading