Community / 07 July 2016

Great British High Street competition and High Street Pledge launched

This morning, BBPA Chief Executive Brigid Simmonds, in her role as Chair of the Local Partnership working group on the Future High Streets Forum, joined the Minister for High Streets, Marcus Jones MP, Simon Roberts, CEO of Boots in the UK and a number of leading figures in the retail industry to launch the Great British High Street Awards for 2016, along with The High Street Pledge.

Now in its third year, the Great British High Street competition celebrates the great work that is being done across the country to revive, adapt and diversify the nation’s high streets.

Last year, Bishopthorpe Road in York was crowned High Street of the Year from a field of 230 entrants, and it is hoped that this year, entries will exceed 2015’s record figure, when over 200,000 votes were cast and over 30,000 tweets about the competition were posted on twitter.

To get involved in the competition and to vote for your high street, follow The Great British High Street on Twitter, Facebook and YouTube, or visit the Great British High Street website.

The BBPA is supporting the campaign, and urging members to champion their local high streets by nominating them and getting involved in the competition.

Brigid Simmonds comments:

“This is a hugely exciting time for our high streets. We have seen some really excellent examples where great leadership, collaboration and partnership have led to regeneration, more footfall and as a result, more sustainable high streets.

“The 2016 Great British High Street competition is supported by great brands and companies who between them represent over 22,000 outlets. Just look at what has already been achieved, and encourage your local high street to enter this year.”

Also launched this morning was the [High Street Pledge] ( The pledge signatories aim to increase jobs and growth across the high street by aspiring to work together in partnership to create a healthy, vibrant high street economy.

Brigid Simmonds adds:

“Many BBPA members and other companies across the leisure and hospitality industry have signed the Pledge, further underlining their commitment to the Great British High Street.

“Local partnership work already makes a positive difference to the high street, with schemes such as Pubwatch, Business Improvement Districts, Best Bar None and Purple Flag showing that the industry takes a leading role in promoting the high street as a safe and vibrant place to shop and socialise.

“Signing the High Street Pledge demonstrates an active commitment at a local level to engage managers in restoring pride and working with others to increase footfall. It is a campaign all should be involved with particularly at a time of economic uncertainty and without doubt such leadership will achieve real rewards.”

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