Trade body, which campaigned for the inclusion, says it will enable pub sector to help UK build back better The British Beer & Pub Association (BPPA), the leading trade association representing brewers and pubs, has today welcomed the announcement that hospitality and catering qualifications will be included as part of the Lifetime Skills Guarantee. The Lifetime Skills Guarantee enables adults without an A level or equivalent qualification to do a free, fully-funded Further Education course. The BBPA had campaigned for the inclusion of hospitality and catering qualifications – used in a range of pub roles, from those in the kitchen to front of house – when the Lifetime Skills Guarantee was first announced. It says the move will help the pub sector as it recovers from COVID-19 to help the UK build back better. Welcoming the inclusion of hospitality and catering qualifications in the Lifetime Skills Guarantee, Emma McClarkin, Chief Executive of the British Beer & Pub Association, said: “Having campaigned hard for it, we are delighted to see the inclusion of hospitality and catering qualifications in the Lifetime Skills Guarantee. “As restrictions are removed on pubs and they begin their road to recovery, we know they have a vital role to play in helping the communities they serve build back better. The inclusion of hospitality and catering qualifications in the Lifetime Skills Guarantee is a great first step for this. “Our pubs are on the search for new talent to nurture and develop. People using the Lifetime Skills Guarantee for a hospitality or catering qualification will have the opportunity to work in a sunrise industry and begin a rewarding and fulfilling career that can see them rise very quickly to running their own pub! “For existing talent in our pubs, the inclusion of these new qualifications will help enable them to upskill as part of their career development.”
Trade association says findings show investment now needed in sector to drive growth and help communities build back better The British Beer & Pub Association (BBPA), the leading trade association representing brewers and pubs, has today responded to a study published by the ONS on the impact of COVID-19 on the hospitality sector in the UK. According to the ONS study, consumer spending on hospitality, which includes pubs, remains at less than 70% of pre-pandemic levels. The BBPA says the findings are further evidence of just how hard the hospitality sector, including beer and pubs, have been hit by COVID-19 lockdowns and restrictions, and that investment is now needed in the sector for growth which help build back stronger communities and more jobs. In line with the beer and pub sector’s Long Live The Local campaign, the BBPA is urging the Government to invest in the sector through the reform of VAT, Beer Duty and Business Rates which unfairly penalise pubs. Emma McClarkin, Chief Executive of the British Beer & Pub Association, said: “This ONS study is yet further evidence of just how devastating the pandemic has been for hospitality. “The recovery of our sector has only just begun now restrictions have been lifted, but these ONS figures show far our sector has to go to return to viability. “The numbers are clear – more investment is needed now for our sector so it can play a leading role in building society and the economy back better. The Government must do this by reforming VAT, Beer Duty and Business Rates by which pubs and other hospitality businesses are greatly overtaxed. “We urge those who want to see hospitality and pubs recover to support the Long Live The Local campaign and sign the petition at https://www.longlivethelocal.pub./. Investment in our sector can help the country build back better with stronger communities, more jobs and a boost to villages, towns and cities across the country.”
New research from BBPA, KAM Media and Long Live The Local reveals returning freedoms pub-goers are most looking forward to from Monday The British Beer & Pub Association (BBPA), the leading trade association representing brewers and pubs, has today revealed that 6 in 10 (59%) pub goers say they are looking forward to meeting up with friends and family more easily at the pub when restrictions are removed on ‘Freedom Day’. The new research, conducted by research organisation KAM Media on behalf of the BBPA and Long Live The Local, comes as restrictions on pubs will be lifted on Monday 19th July. In the survey conducted by KAM Media, half of Brits (47%) also said they were looking forward to the atmosphere returning to normal when restrictions end. Nearly a third of pub goers (29%) said they missed chatting to pub staff like they used to before COVID restrictions came into place, suggesting that for many this was a key part of the pub atmosphere they missed. Half of the most regular pub goers (51% of those who visit a pub more than once a week), said that they were most looking forward to ordering at the bar once more as restrictions are lifted. Crucially for pubs – who can only begin their recovery from COVID from Monday once restrictions are lifted – 4 in 10 Brits (41%) said they will visit the pub more often. The BBPA says that the recovery of the brewing and pub sector only begins from ‘Freedom Day’. It is therefore fully backing the Long Live The Local campaign, which is celebrating the full return of the pubs we love, but is also calling for Government investment through the reform of VAT, Beer Duty and Business Rates. To show your support, please visit www.longlivethelocal.pub. Emma McClarkin, Chief Executive of the British Beer & Pub Association, said: “Freedom Day for our pubs is finally upon us! “Brits are looking forward to enjoying our pubs as they are meant to be. The return of the proper pub atmosphere and being able to order at the bar are top of the list of returning freedoms for many. “After nearly 18 months of closure or heavy restrictions, this is a huge moment for our sector. Only now can the recovery of our pubs and breweries begin. “In just about every village, town and city across the country pubs are the heart of our communities. That’s why I’m backing Long Live The Local to help our pubs and the breweries that supply them thrive.” Patrick Dardis, CEO Youngs, said: “The findings from the British Beer & Pub Association and Long Live The Local show just how important pubs are to our social lives. It’s great that the pubs we love are back, but we cannot take them for granted, which is why we are backing the new Long Live The Local campaign. I encourage everyone to support the campaign and support the great British pub.” Nick Mackenzie, CEO at Greene King, said: “It’s great that pubs will be able to return to normal trading soon and we are looking forward to being able to serve our communities fully again. At Greene King, we support Long Live The Local and call for the government to invest in Britain’s pubs and breweries. In return we will help create stronger and more connected communities, investment, jobs and a thriving industry to be proud of.” *Survey of 1,000 pub goers conducted by KAM Media on behalf of the British Beer & Pub Association between Friday 28th and Monday 31st May.