News

Brewing / Community / 12 April 2022

Brewers and pubs come together for Platinum Jubilee weekend

Pubs and brewers from Cornwall to Cromarty and from Anglesey to East Anglia are getting involved in a charity campaign and will be brewing a special beer, as part of celebrations to mark the Queen’s Platinum Jubilee.

Despite tough times for the hospitality industry they are seizing the chance to help the whole country come together this summer; raising a glass to the Queen and toasting their community through raising money for good causes with a special brew.

With opening hours extended on the jubilee weekend, licensed premises are being encouraged to host a special Big Jubilee Lunch, or Thank You Day party, as well as serving limited edition beers brewed specially for the occasion. The limited edition beers will be crafted by a host of leading brewers – all to a recipe devised by Adnams Production Director Fergus Fitzpatrick, with 100% profits to be donated to three good causes:

The together coalition
On a mission to build kinder, closer and more connected UK communities by bringing people together and bridging divides, and organisers of Thank You Day.
eden project communities
Whose vision is a world full of happier and healthier UK communities where people know one another and neighbourhoods thrive, and organisers of The Big Lunch
Reset Communities and Refugees
Supporting Ukranian refugees arriving in the UK to live with families in communities across Britain.

Fergus’s recipe calls for a delicious, easy-drinking 3.5% ABV pale ale, using a classic British ale yeast. He’ll also be teaming up with Big Drop to oversee the creation of a unique 0.5% version, brewed exclusively by the alcohol free specialist. Breweries from across Britain are signing up to brew the 3.5% Thank Brew with Adnams directly supporting our efforts to enlist breweries and brewers and, like all participating breweries, serving Thank Brew at their managed pubs.

Fergus Fitzgerald and The Good Beer Co previously created the Great Get Together Pale Ale for the Jo Cox Foundation and their Great Get Together UK events. He’s excited to be helping to build another beer industry collaboration for a good cause, saying: “We want as many breweries as possible to get involved in Thank Brew, that’s why we haven’t made it too prescriptive with the recipe and approach. The three main requirements are it should be 3.5% abv, it should be a Pale Ale and it should be delicious and easy drinking. Outside of that we encourage breweries to put their own stamp on it. And it can be cask, keg, bottle or can.”

“Adnams will be proud to serve Thank Brew in our managed pubs on the Jubilee Weekend and I look forward to raising a glass of Thank Brew at my local to mark the occasion,” he added. Regarding the non-alcohol Thank Brew, specialist brewer Big Drop said: “As epic as it sounds, a four-day weekend is going to require a degree of stamina and, for a lot of people, that means moderation. So what better way to toast the Queen and go big for the entire Jubilee than with an alcohol-free beer specially brewed for that very purpose?”

James Grugeon, Founder of The Good Beer Co, said he was excited to see momentum building behind Thank Brew:

“We’re really pleased to be backed by a broad coalition of beer and hospitality industry leaders who are lending their support to the campaign. With their help we’re busy signing up as many breweries, pubs and licensed premises as we can, so that everyone in the UK can come together and celebrate with a Thank Brew at their local and help raise funds for three causes close to the hearts of the British public.”

Emma McClarkin, Chief Executive of the British Beer & Pub Association said: “Beer is Britain’s drink of choice, so what better way to celebrate Her Majesty’s Jubilee than with a toast of one that’s been specially brewed for the occasion?

“The Jubilee will be a time for celebration and community, and pubs play a part in both. That’s why we’re really pleased to be a partner in the Thank Brew initiative and are looking forward to seeing how pubs and brewers across the country lead celebrations across the joyous long weekend.”

For more information or to find out how you can get involved visit thegoodbeerco.co.uk/thankbrew contact james@thegoodbeerco.co.uk

Further Reading