Research commissioned by the Department of Health indicates that eight out ten adults consider healthy eating as a priority. In addition data from a range of sources analysing trends in the eating out market indicates a substantial growth and interest in the healthy eating sector. This therefore indicates that there is consumer demand for some healthier options and whilst this will not be appropriate for all, there is likely to be commercial value in providing choices and options for those health conscious consumers.

The attached guide is intended for those BBPA members whose pub businesses include the provision of food to the public. It provides some basic advice on how to capitalise on the growth in demand for healthier food options, provide customers with greater choice and grow and maintain your customer base.