‘The Big Campaign’ is an industry-wide, united campaign which is part of a Tourism Industry bid for a Sector Deal and Industrial Strategy. This strand covers skills and aims to raise awareness and improve perceptions of the hospitality, leisure and tourism sector as an excellent career choice. It will work to promote the hospitality industry to the UK population and increase the number of people working in the industry. The British Beer and Pub Association is leading this campaign, along with other organisations across the hospitality industry. These include Springboard UK, People 1st, VisitBritain, the Tourism Alliance, the Scottish Tourism Alliance and UKHospitality. Why the ‘Big Campaign’? ‘The Big Campaign’ is a unified voice for the hospitality industry. It brings together industry leaders to promote the work which companies do to recruit UK staff to its business. It will centralise the exceptional work already undertaken by organisations, to operate as one united voice to promote, recruit and retain staff. As an industry, hospitality and work in pubs is an excellent career pathway for people at all ages, from school leavers, to career changers later in life. However, perceptions and awareness amongst jobseekers are often negative. This campaign will highlight the benefits of a career in hospitality, and demonstrate that it is a viable career pathway. What does ‘The Big Campaign’ aim to do? The campaign will work to be more than just a promotional campaign. It will begin with a substantial data-gathering exercise, which will initially gather statistical evidence and insight into the current awareness and perceptions of the industry, quantify the impact of the current immigration policy, and gain an understanding into sector-specific data, including pubs. This data gathering will occur annually to ensure the success of the campaign is measured. This will lead to a content-driven online campaign, which will offer a careers advice website, with sector-specific guidance, featuring employers, opportunities and training programmes. It will be promoted through social and digital media campaigning as well as through national and local coverage. The campaign will result in engagement from those leaving education, jobseekers and career changers. Springboard UK’s current infrastructure and network of industry ambassadors and mentors will be built on, as well as the variety of recruitment programmes it currently provides. The result will be an increase in talent acquisition for employers in all parts of hospitality, leisure and travel. With continued leadership across the industry, ongoing support for people development and career progression for those who require it, the result will be higher levels of retention. Target audiences The campaign aims to target not only potential recruits, but influencers too. Influencers include parents, school teachers, academic institutions or careers advisers, as well as media outlets, TV, trade bodies and government. Potential recruits include school pupils, college or university students, career changes, unemployed adults and returners to work. The Tourism Industry is waiting for Government to consider an Industrial Strategy for Tourism. BBPA have provided funding for this skills package, but wait to see what corresponding support might come from Government. This page will be updated with our progress as we continue to work closely with other industry leaders.
The Brewers' Research and Education Fund (BREF) is a major brewing industry grants award to support the brewing industry through relevant scientific research and education. The Worshipful Company of Brewers is the Fund’s Trustee. The BREF runs every year, where applicants have just under three months to submit their application. THE BREWERS' RESEARCH AND EDUCATION FUND IS NOW CLOSED FOR APPLICATIONS FOR THE 2019/20 FUNDING YEAR Application Process The BREF Advisory Committee will review all applications before making a recommendation to the Trustee. Therefore, applicants should ensure that they provide sufficient information for the Committee so they can fully understand the scope of the proposed project, including details of specific outcomes and how these will benefit the UK brewing sector. The results of the project should also be clearly supported with details of the particular fund objective(s) along with anticipated importance, scale and impact. Applications which aren’t fully completed or don’t contain sufficient detail or clarity will be at a disadvantage in the decision-making process. Some extended guidance on the application process can be found using the appropriate link under BREF Resources. BREF objectives As well as reading the BREF terms & conditions (see attachment below), applicants must also ensure that each submitted application fully explains how the project will satisfy at least one of the Fund objectives: 1. To promote brewing education, training and research. 2. To research and educate the public about beer consumption. 3. To research the composition and nutritional value of beer in relation to diet and wellbeing. 4. To promote research relating to the environmental and economic sustainability of the brewing sector. How to apply Fully completed application forms (see link to attachment under 'BREF Resources') should be sent to Stephen Livens at the British Beer & Pub Association, preferably by e-mail to firstname.lastname@example.org. Deadline Applications must be received by March 31st 2018. The Fund Advisory Committee will not consider applications received thereafter.
The National Brewing Library at Oxford Brookes University comprises over 6,500 items, including over 5,000 volumes relating to brewing, distilling, beer, whisky and other alcoholic beverages, and dependent trades, and 200 beer and brewing journals (28 current). The collection, mainly English language, aims to be the primary and most comprehensive source of information in the UK on the scientific, technological, historical and social aspects of the above. Approximately a quarter of the items are unique to the collection and do not appear in the catalogues of the British library or any other major collections. Most of the major historic brewing texts are included in the collection such as Combrune and Richardson’s 18th Century “London and Country Brewer”, through to late Victorian classic brewing texts such as Alfred Barnard’s “noted Breweries of England and Ireland” and the “Distilleries of the United Kingdom”. Key journals that include many period advertisements and illustrations include the “Country Brewers’ Gazette” (1877-1904) and the “Brewers’ Journal” (1865- 1967). Core Areas: Historical English Language books Raw materials - barley, other cereals, malt, hops, sugar, water Yeast Fermentation Microbiology Technology, engineering Production, product quality Sensory/ flavour analysis Customs and Excise Company histories Licensed trade, histories of public houses, guides and inn signs Social customs related to drink/ drinking Further information The National Brewing Library, held in the multi-award winning John Henry Brookes Building (JHBB), is open to researchers or scholars, members of the Institute of Brewing and Distilling and students at Oxford Brookes University. The library is a reference library and items are not available to borrow. For more information on the National Brewing Library including the catalogue, contacts and access details please see here. More information on The Institute of Brewing and Distilling can be found here.