Meet the Team

Emma McClarkin

Chief Executive

Emma McClarkin was appointed Chief Executive of the British Beer & Pub Association in 2019.

In her role she leads the organisation as it champions the issues that matter to the beer and pub industry. These are causes members of the BBPA are passionate about; ranging from promoting beer as the nation’s drink of choice, to campaigning against increases to beer duty and business rates that are so damaging to community pubs.

Prior to joining the BBPA, Emma served as a Member of the European Parliament for the East Midlands for 10 years. A true beer lover, during this time she also served as Vice President of the European Parliament Beer Club as well. In addition to this, she has also held posts including Chairman of the Commonwealth Forum and Director of Global Policy for the Sports Integrity Global Alliance. She is currently a Special Advisory Board Member at the Commonwealth Enterprise and Investment Council and a Director of the Ivors Academy.

A political communications expert, Emma has a wealth of experience influencing regulatory frameworks, setting strategy and communicating messages on a UK, EU and International level. In addition, she is a known Trade specialist and negotiator.

Outside of work, Emma is a big fan of music and sport, closely following the rugby, football and cricket – as well as watching them in her local pub!

Recent blog posts


Pamela Bates

Assistant to Chief Executive

Pamela joined the “Brewers Society” in 1987 and has enjoyed a number of roles during this time, including as senior policy adviser in both brewing and pub departments.

She is now Assistant to the Chief Executive and as well as providing Executive support, she is also responsible for the BBPA Board and Council meetings.

Prior to joining the BBPA Pamela had a short career in the Army and also worked for the Jockey Club.

Key Responsibilities:

  • CEO support
  • Membership services and liaison
  • BBPA Board and Council