Meet the Team

Simon Emeny


Simon Emeny became the Chairman of BBPA in 2017.

Simon joined Fullers’ in 1996 from Bass plc where he held a variety of senior operational and strategic planning roles. Simon was appointed to the Board as Retail Director in May 1998, Managing Director, Fuller’s Inns in July 2006, Group Managing Director in November 2010 and Chief Executive in July 2013. Simon is also thee Non-Executive Senior Independent Director and chair of the Remuneration Committee of Dunelm Group plc. Simon is an economics graduate and alumnus of Harvard Business School.


Pamela Bates

Assistant to Chief Executive

Pamela joined the “Brewers Society” in 1987 and has enjoyed a number of roles during this time, including as senior policy adviser in both brewing and pub departments.

She is now Assistant to the Chief Executive and as well as providing Executive support, she is also responsible for the BBPA Board and Council meetings.

Prior to joining the BBPA Pamela had a short career in the Army and also worked for the Jockey Club.

Key Responsibilities:

  • CEO support
  • Membership services and liaison
  • BBPA Board and Council