Alcohol policy / Corporate Social Responsibility / 07 July 2014

Public Health Responsibility Deal - more success for partnership working with new on-trade commitment to help deliver alcohol unit-reduction

The British Beer & Pub Association (BBPA) and its members will take action through the on-trade, to help deliver the pledge to remove a billion units of alcohol sold annually from the market, by the end of 2015.

The commitment is one of a new set of pledges from alcohol producers and retailers, working in partnership with the Government to tackle alcohol-related harm, which were presented to Ministers at an industry summit held on Monday, 7th July 2014.

Under the new pledge, The BBPA and its members agree to undertake one or more of the following actions and to report the action taken and progress on delivery to BBPA.

1. Pub-owning BBPA members to offer a house wine below 12.5% to their tenants/lessees and in their directly managed pubs.
2. Pub-owning members to actively promote lower-alcohol products in their pubs and to their tenants/lessees.
3. Pub-owning BBPA members to offer at least one non/lower alcohol beer to their tenants/lessees and in their directly managed outlets.
4. To include at least one non/lower-alcohol beer at every event undertaken on behalf of BBPA.
5. BBPA to organise one event per year specifically focused on non and lower alcohol beers – this would be aimed at consumer and health media.
6. To showcase non and lower alcohol beers on the Beer Genie website and through the Let There Be Beer campaign.
7. Brewers (who wholesale other brewers’ products) to offer at least one non/lower alcohol beers to their customers.

BBPA members have already introduced initiatives that will help to deliver the pledge. These include offering and promoting their lower-ABV wines through in-house publications and reducing the strength of both beer and house wines.

The BBPA is also contributing £50,000 through the industry’s grants fund, over two years to a new education pledge. Its objective is to provide a start-up fund for LEAF (Lifeskills Education and Alcohol Foundation) to establish programmes in a number of schools in its first two years.

Brigid Simmonds, BBPA Chief Executive, comments:

“This new commitment from the on-trade builds on the positive action already being achieved, with some great examples from our members to build on. It shows that Government support for partnership, through initiatives like this, delivers real results.”

“I also raised with Ministers, the need for changes to the ASA Advertising Codes, which currently do not allow us to promote lower-strength products in advertising campaigns. I would very much welcome their support, so we can make progress.”

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