But ongoing restrictions will severely reduce boost of tournament to pubs in both nations, trade association warns The British Beer & Pub Association (BBPA) has predicted that England and Scotland fans will buy 3.4 million pints on Friday 18th June when the Three Lions play the Tartan Army in group D of UEFA EURO 2020. However, the trade association warned that the boost to pubs in both nations from beer sales during the match will be severely hampered by ongoing restrictions, including social distancing, no standing and the rule of six. The trade association says these restrictions will greatly reduce the experience of watching UEFA EURO 2020 at the pub and will limit the number of customers pubs can have viewing the match. Because of this, it estimates that beer sales during the match will be almost 850,000 pints lower than if the game was being showed without restrictions. This, the trade association says, will result in a loss of revenue to pubs in England and Scotland of £3.2 million on Friday alone, which would have been vital to the sector’s recovery. Overall, the trade association estimates 14.8 million pints will be sold in England and Scotland on Friday. 3.4 million of these will be sold during the game itself across both nations. A survey of 1,000 pub goers by the British Beer & Pub Association and KAM Media found that 85% of pub-going football fans believe the current restrictions will negatively impact their experience of watching UEFA Euro 2020 at the pub this summer. Half said they would be more likely to watch UEFA Euro 2020 at their pub if all restrictions on pubs are lifted, despite 91% of football fans saying they missed watching matches at the pub during lockdown.* Emma McClarkin, Chief Executive of the British Beer & Pub Association, said: “Whether you’re supporting England or Scotland, nothing beats watching the game at the pub. “We expect fans of both nations to buy 3.4 million pints when watching the game itself. “Unfortunately, the current restrictions on pubs in both nations mean the experience isn’t going to be the same. No standing and limits on group sizes, as well as social distancing, are going to severely reduce the number of people who can enjoy the game in the pub. “Because of this, we expect pubs in England and Scotland to sell 850,000 pints less than they would have done without restrictions. “That will cost pubs in both countries £3.2 million. Given pubs have been closed or faced restrictions for more than a year in both England and Scotland, every little helps and is critical to their recovery and survival. “Given the delay in England to the lockdown and with rumours suggesting a similar delay could be coming in Scotland, it is a real great shame that fans will not even be able to enjoy the tournament without restrictions in the latter stages. All restrictions on pubs in England and Scotland must be removed as soon as possible for our sector to survive and recover.” *Survey of 1,000 pub goers conducted by KAM Media on behalf of the British Beer & Pub Association between Friday 28th and Monday 31st May.
But ongoing restrictions severely reduce boost to pubs, trade association warns The Welsh Beer & Pub Association (WBPA) has estimated that Wales fans bought 250,000 pints during the match between Wales and Turkey on Wednesday 16th June for UEFA EURO 2020. However, the trade association warned that the boost to pubs from the match was severely hampered by ongoing restrictions, including two metre social distancing, no standing and the rule of six. The trade association says these ongoing restrictions are negatively impacting the experience of watching UEFA EURO 2020 at the pub and are limiting the number of customers pubs can have viewing the match. Because of this, it has estimated that beer sales during the match against Turkey were 60,000 pints lower than if the game had been shown without restrictions. This, the trade association says, will have resulted in a loss of revenue to pubs in Wales from the match of £235,000 during the match alone, which would have been vital to the sector’s recovery. Overall, the trade association estimates 480,000 pints were sold on Wednesday 16th June, with 250,000 of those being sold during the game itself. A survey of 1,000 pub goers by the British Beer & Pub Association (BBPA) and KAM Media found that 85% of pub-going football fans believe the current restrictions will negatively impact their experience of watching UEFA Euro 2020 at the pub this summer. Half said they would be more likely to watch UEFA Euro 2020 at their pub if all restrictions on pubs are lifted, despite 91% of football fans saying they missed watching matches at the pub during lockdown.* As more and more individuals receive their vaccination, and to give the nation a return to normality and enjoy such national occasions as UEFA Euro 2020 properly, the WBPA is urging the Welsh Government to indicate when the sector can expect to have all restrictions on pubs removed. Emma McClarkin, Chief Executive of the Welsh Beer & Pub Association, said: “Nothing beats watching the football at the pub. We reckon Wales fans bought 250,000 extra pints when watching Wales play Turkey on Wednesday. “The current restrictions on pubs do mean the experience isn’t the same. No standing and limits on group sizes, as well as social distancing, are going to severely reduce the number of people who can enjoy the game in the pub. “Because of this, we expect Welsh pubs sold 60,000 fewer pints during the game than they would have done without restrictions. That cost Welsh pubs almost £235,000 during the game alone. Given our pubs have been closed or faced restrictions for more than a year, every little helps and is critical to our recovery and survival. “More and more people are getting the vaccine each day. It’s time for the restrictions on our freedoms to be replaced by the protection of the vaccination and for businesses and life to get back to normal. We need a clear signal from the Welsh Government as to when restrictions will begin to be lifted, it is vital for confidence in our sector. The Countdown to Freedom is on.” * Survey of 1,000 pub goers conducted by KAM Media on behalf of the British Beer & Pub Association between Friday 28th and Monday 31st May.
Trade bodies including BBPA, UKH and BII “bitterly disappointed” by delay which will cost pub sector alone £400 million Hospitality and pub industry leaders including the BBPA, UKH, BII and CAMRA have today written to Prime Minister Boris Johnson demanding support for their sector, following the delay to the roadmap for reopening which will mean restrictions are not removed until July 19th at the earliest. The hospitality sector leaders have said they are “bitterly disappointed” by the delay to the full reopening of their sector, which will cost pubs £400 million alone. As a result, they have urged the Prime Minister to delay the reintroduction of business rates payments, which would cost the sector some £93 million in just July, by at least three months. They have also called on the Prime Minister to prioritise the additional £1.5 billion business rates support package announced back in March, to ensure eligible businesses such as brewers can apply as soon as possible. A spokesperson said: “Our sector is facing one of its toughest periods in its history and this latest delay is yet another setback. “Many pubs cannot break even under current restrictions and around 2,300 still remain closed. “It is now absolutely critical that the Government provides our sector with further support – else the recovery of our pubs will be over before they’ve even been given a chance.”
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