Alcohol policy / 28 March 2019

BBPA responds to new study calculating alcohol cancer risk in cigarette equivalents

The British Beer & Pub Association (BBPA) has today responded to a new study calculating alcohol cancer risk in cigarette equivalents.

Brigid Simmonds, Chief Executive of the British Beer & Pub Association, said:

“This is an absurd study which does little to educate people about the harms of excessive alcohol consumption.

“Scientific research continues to support that beer consumed in moderation can be part of a balanced lifestyle and diet, when consumed by healthy adults without underlying medical conditions.

“It is irresponsible and confusing to try and equate the risks of smoking and drinking alcohol. It is often the case that those who drink heavily also smoke heavily, which greatly increases the risk of developing cancer. The impact on health from smoking is clear and this study risks undermining important public health messages about the dangers of smoking at any level.”

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