Across the sector, a huge amount of work goes on every day to ensure alcohol is sold and consumed responsibly. The brochure, which can be found below, highlights just some of these initiatives.

Whether it is providing information to customers, investing in staff training in pubs, working directly with schools, charities and health providers, or providing funding to other organisations that promote responsible drinking, the industry is on the front foot when it comes to tackling alcohol harm. As a leading industry association, the BBPA has a key role in driving up standards, and this we will continue to do.