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    BBPA Appoints New Director of Communications and External Affairs

    The British Beer and Pub Association has appointed Shraddha Kaul as its new Director of Communications and External Affairs.

    Shraddha joins the organisation, which represents UK pubs and brewers, from the British Poultry Council where she achieved a landmark policy win from Government in the form of a new visa regime, securing much needed labour for the £5.5bn industry.

    A passionate communicator, Shraddha moved to the UK from India aged 19 to study, and pursue a career in, journalism and has since gained experience leading successful external affairs campaigns across the public, private and third sectors.

    Shraddha is a member of the City of London’s Company of Communicators and in 2019 was recognised as the youngest Freeman of the City of London.

    Shraddha Kaul, Director of Communications and External Affairs at the British Beer and Pub Association said:
    “I am very passionate about the power of pubs in driving social cohesion, tackling isolation and creating happier communities, and I’m delighted to join the BBPA at a time when British pubs and breweries need urgent support from Government to not only survive but thrive in the years to come.

    “I am looking forward to working alongside our members to raise the profile of the UK’s pubs and breweries both to Government and in the media and championing business critical issues including crucial reform to beer duty and business rates.”

    Joining from the beginning of December 2022, Shraddha will lead the communications and external affairs teams at the BBPA as they prepare for the launch of a rebrand and new website, she will also have responsibility for the Long Live the Local campaign.

    Emma McClarkin, Chief Executive of the British Beer and Pub Association said:
    “We are excited for Shraddha to join our team and support the BBPA to continue to be the voice of brewers and pubs.

    “Shraddha brings with her a wealth of experience across industries and sectors that have faced similar challenges to our own and proven she is expert in navigating tough times and developing creative solutions.”