Published on: 28th Mar 2024
Easter ‘hop’ in sales expected as pubs gear up for cracking weekend

Pubs throughout Great Britain can expect to see an Easter boost, with 11 million more pints expected to be ordered this Bank Holiday weekend. 

It will provide more positive news for the sector, after a combination of the 6 Nations’ ‘Super Saturday’ and St Patrick’s Day also saw a large increase of sales, with more than 27 million pints sold over that jam packed weekend.  

As a result of the bumper long weekend, pubs can expect that Easter boost to result in a turnover of £51 million, coming at an important time for the sector as business costs continue to rise.  

Emma McClarkin, Chief Executive of the British Beer and Pub Association said: 

"Bank Holiday weekends provide consumers the opportunity to relax, catch up with friends and enjoy the holiday atmosphere, with no place better to do that than at the pub over a pint.” 

“Having a boost in sales of 11 million extra pints will be welcomed by the whole sector after a tough period post-Christmas, something that will be replicated in the coming months as the clocks go forward this weekend and the days grow longer with pub-friendly sunny weather and a great summer of sport on the horizon.”