• Publicans expected to pour a total of 46.3m pints from Good Friday to Easter Monday 
• Of these, almost one million are predicted to be from the No and Low category, one of its most successful weekends to date. 
• BBPA calls on the Government to further its commitment to supporting pubs as landlords are still only making 12p per pint 

The British Beer and Pub Association predicts a £14m boost to the economy over the Easter Bank Holiday weekend, as pubs across the UK are expected to pour an additional 2.8m pints.  

This brings the total number of pints poured to 46.3m, as families, friends and communities up-and-down the country celebrate the long weekend. With pubs overall generating £230m in revenue from beer sales alone.  

The trade body also predicts that the Easter weekend will be one of the most successful periods for those seeking moderation, as the sector will approach one million sales of No and Low alcohol beer, an increase of almost 100k sales since last year. This follows the sub-category's biggest year on record, with 200 million pints sold across 2025.  

Emma McClarkin, CEO of the British Beer and Pub Association, said: “The Easter holidays are the perfect time for friends, family and communities to catch-up, and there’s no better place for that than the pub.  

“The weekend will also see pubs across the country welcoming in more and more customers looking to moderate thanks to the now-widespread offering of No and Low products.  

“It’s also important to remember that whilst footfall may seem high, many of our pubs are still having to battle with razor-thin profit margins, with the average local only bringing in 12p in profit per £5 pint. 

“We’re glad to see that the Government are recognising the struggles that pubs are facing and are continuing to work with them to ensure that meaningful business rates reform is delivered” 

James Rabagliati, Head Brewer at No-Low beer pioneer, Nirvana Brewery said: “Ten years on from when we started, we’ve just had our biggest sales period ever, so the demand for no/low beer options is clearly there!  We’re expecting the holiday weekend to be a big one for our pub and bar sales – we’ve already seen a big spike on our website as it approaches!” 

Despite the roaring footfall predicted, the trade body also warned that publicans across the country are still facing adverse economic conditions, with the average pub only making 12p profit for every £5 pint sold.  

The BBPA is continuing to work with the Government to ensure that a fair tax and regulatory framework for pubs and brewers.  The trade body’s top priorities include, meaningful and permanent business rates reform, lower beer duty and addressing eye-watering regulatory costs.