With over 80% of the population consuming alcohol within government guidelines, any proposed measures must focus on helping the minority who do drink at harmful levels. 

          

Ahead of the Government's Health Strategy announcement, it is vital that they avoid policies that could undermine the sector’s survival and consequently lead to community spaces vanishing and higher taxes for the majority who drink in moderation.

       

A British Beer and Pub Association spokesperson said: "It is key that Government recognises the contribution our sector makes not only in terms of generating billions in taxes, but our huge social contribution to the health and wellbeing of communities across the country. 

"Pubs are vital in combatting loneliness, which so many experience, and improving mental health through fostering human connection. 

"Our brewers are leading the way in helping people reduce consumption by producing more no and low options than ever before and we’ve seen sales in this type of beer soar. They also lead the way in helping people reduce consumption by responsible and regulated advertising.

"With over 80% of the population consuming alcohol within government guidelines, any proposed measures must focus on helping the minority who do drink at harmful levels.

"Government must work with industry to avoid policies that could undermine the sector’s survival and consequently lead to community spaces vanishing and higher taxes for the majority who drink in moderation."