With England set to face France in the World Cup Quarter Finals, pubs and brewers are hoping the match will bring a much-needed boost to business at an extremely difficult time, but longer-term more will be needed to keep the beer flowing.

Ahead of England’s Quarter Final match against France, Emma McClarkin, Chief Executive of the British Beer and Pub Association said:

“This match’s Saturday-night slot will hopefully deliver good trade for pubs, with people able  to head to their local early to secure a spot and cheer on the Three Lions. The World Cup has been providing a boost to beer sales and if England manage to see off France this will hopefully continue.  

“Pubs need this as they continue to weather what was already set to be a difficult winter, with rising energy costs and the cost of living crisis and their outlook further dampened by news of rail strikes over the usually busy festive period.  

“Whilst the tournament won’t be able to make up for an extremely difficult trading environment, we’re hoping it will at least provide some short-term uplift to the industry and continue to lift the spirits of the nation.” 

Pint predictions: 

• 6million more pints to be sold during England’s quarter-final match with France, meaning 28million pints sold on Saturday in total 

• Adding a boost of 28% to the industry worth £26million  

Image by drobotdean on Freepik