When enjoyed in moderation, beer can form part of a healthy lifestyle and diet and we are committed as an industry to promoting responsible alcohol consumption.
We work with members and industry leaders to promote beer as Britain's favourite drink, highlighting the benefits of beer as a low strength drink and supporting brewers and pubs to innovate in developing new and interesting products in the category.
As a nation, we are ever more aware of the need to maintain our wellbeing through a balanced diet and healthy lifestyle. In recent years, this has led to a gradual groundswell of interest in the nutritional content of the foods and beverages we consume, with a move towards sourcing the most wholesome and natural ingredients.
Beer is produced from locally sourced, natural and wholesome ingredients. It contains no fat or cholesterol, is low in carbohydrates and is a source of B vitamins and minerals such as folic acid and silicon. Beer also has a relatively low calorific value compared to other alcoholic drinks.