Director of Communications & External Affairs
Shraddha joined the BBPA in December 2022 after leading the External Affairs team at the British Poultry Council where she achieved a landmark policy win from Government in the form of a new visa regime, securing much needed labour for the £5.5bn industry.
A passionate communicator, Shraddha moved to the UK from India aged 19 to study, and pursue a career in, journalism and has since gained experience leading successful external affairs campaigns across the public, private and third sectors. Shraddha is a member of the City of London’s Company of Communicators and in 2019 was recognised as the youngest Freeman of the City of London.
Shraddha lives in Hendon with her high school sweetheart husband and a one-year-old daughter – a family of pub lovers!